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Clever packaging

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11th Aug 2004 | 17:08

I've recently discovered the wonder of Ritter Sport's packaging. The chocolate comes as a 100g 4x4 square, and to open the wrapper you break it along the 3/4 line under the packaging's seam. This pulls the seam apart and immediately gives you a line of chocolate to eat. Absolutely brilliant.

I was looking for a picture of this, and found out that they came up with this packaging in 1976 which is about 20 years before I expected. What's even better is that the company has for a long time had good environmental policies.

Oh, and the choccy is nice.


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Comments {8}

Tony Finch

from: fanf
date: 11th Aug 2004 11:19 (UTC)

They are also not very good at filling it properly - all but the front one had slipped out of the screw feeder.

(I like rum & raisin.)

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You like *what*?

from: furrfu
date: 11th Aug 2004 11:23 (UTC)

Excellent news! Then in the future you can empty the machine when it's full of R&R and I'll take care of the W&H ones. (-:

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